The ideas are slightly concept based relying on a heavy performance based video to create effect. This video is very simplistic with the four band members doing a performance against a white wall. This can be linked to our video performance where there are four band members playing in front of a black background. The video doesn't really use any narrative or fancy editing. The camera movement focuses on the band from the front with a fade occuring to indicate night and day. Another type of editing is used to speed up various parts of the video to make it more interesting. Many videos of a similar genre use this type of performance in their video. Personally I think that this video is a sucess due to the simple idea of a band performance. The target audience are people who like Vampire Weekend and probably people interested in performance based videos. The use of mise-en-scene to indicate winter months as well.
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