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For this album advert. The producers have gone for the use of live band performance shots to appeal to the audience. In particular the people who went to this performance can see the shots and recognise that they were there. There is more description on this advert than the other adverts. This suggests that the target audience is someone who really likes David Bowies music because this is an exclusive CD. Similarly to the Kings of Leon advert there is an HMV symbol which shows the audeince where they can buy it from. In relation to our DVD cover and Advert we would like to include live performance shots to appeal to our target audience.
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